Bragging Rights and Destination Marketing: A Tourism Bragging Rights Model
نویسندگان
چکیده
منابع مشابه
Bragging rights and destination marketing: a tourism bragging rights model
In a study seeking to understand destination choice, focus group participants consisting of travellers, mentioned the importance of ‘bragging rights’. Additionally, tourism marketers when interviewed about destination choice also referred to bragging rights. An online search of ‘travel’, ‘tourism’ and ‘bragging rights’ revealed thousands of links. Despite this, bragging rights has received limi...
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ژورنال
عنوان ژورنال: Journal of Hospitality and Tourism Management
سال: 2012
ISSN: 1447-6770
DOI: 10.1017/jht.2012.17